Market access for tabletop publishers.
Market access for tabletop publishers.
Serotonin Games helps small and mid-sized publishers open new markets through localization, distribution, retail outreach, crowdfunding retail support and convention representation.
Direct, founder-level commercial support for publishers who need movement — not abstract advice.
Connecting publishers with markets that work.
Ready to open new markets?
First call is practical and free. We look at your catalogue and tell you where the movement is.
Crowdfunding Retail Support
We connect your crowdfunding campaign with retailers and distributors who support crowdfunding projects.
Useful when:
- You have an active Kickstarter or Gamefound campaign
- You want retail buy-in during or after the campaign
- You need channel strategy for post-campaign fulfilment
Outcome: Retail and distribution conversations aligned with your campaign timeline.
What happens in the first call?
We look at your catalogue, current markets, available stock or upcoming campaigns, localization and distribution potential, and realistic next steps.
- Your catalogue
- Current markets
- Available stock or upcoming campaigns
- Localization and distribution potential
- Realistic next steps
No generic consulting pitch. Just a practical look at where your game could go next.
Do you have a catalogue that you feel hasn`t reached its potential on localizing?
Do you have a solid catalogue with
What we do
Commercial services for publishers who need market traction — not theory.
01
Localization & Licensing
We help publishers identify and approach relevant regional partners.
Useful when:
- You have language demand
- You need localization partners
- You need pricing/terms logic
Outcome: Cleaner partner conversations and realistic next steps.
02
Distribution & Retail Outreach
Direct outreach to distributors and retailers on your behalf.
Useful when:
- You need distribution in a new territory
- You have existing stock looking for shelf space
- You want retailer visibility beyond your current market
Outcome: Active conversations with relevant buyers and distributors.
03
Convention Representation
On-the-ground presence at major boardgame conventions on your behalf.
Useful when:
- You cannot attend a key event yourself
- You want publisher or retailer meetings at shows
- You need demo or product placement support
Outcome: Your games represented at the right events with the right people.
LOCALIZATION ✦ DISTRIBUTION ✦ RETAIL OUTREACH ✦ CONVENTION REPRESENTATION ✦ CROWDFUNDING RETAIL SUPPORT ✦ PARTNER INTRODUCTIONS ✦ LOCALIZATION ✦ DISTRIBUTION ✦ RETAIL OUTREACH ✦ CONVENTION REPRESENTATION ✦ CROWDFUNDING RETAIL SUPPORT ✦ PARTNER INTRODUCTIONS
About Serotonin Games
Founder-led market access for tabletop publishers
Serotonin Games is run by Lasse Bjørnar Andersen, a board game industry veteran with 10+ years in business development, sales, marketing and manufacturing. We work directly with publishers — no junior consultants, no outsourced advice.
400+
Publisher contacts
1600+
Retailer & distributor contacts
11+
Publisher partners
FEATURED GAMES
Games we’ve helped bring to life.
BETTA
The aquarium game everyone loves. Strategy meets serenity.
Dogs Of war
A strategic war game where you command your pack to victory.
go big
Go big or go home. A bold game of risk and reward for ambitious players.
♟
Makisan
A Japanese-inspired strategy game blending territory control with elegant simplicity.
SEROTONIN GAMES
Board game consultancy & publishing support.
Oslo, Norway
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